Customer service selection criteria examples
Four full responses to customer service criteria, from a distressed tenant at a housing office to an APS team leader fixing service for a whole program. Plus how the criterion maps to the NSW and APS frameworks.
Updated October 2026. Sources are listed at the end.
What the criterion is asking
Customer service criteria ask for evidence that you find out what people need and act on it. Ads call it customer focus, client service, service delivery, or dealing with difficult or distressed customers. Internal customers count too: version 3 of the NSW Public Sector Capability Framework, published in January 2026, says customer service involves both external and internal customers.
Commit to customer service in the NSW framework
In NSW public sector jobs this is the capability Commit to customer service: “Provide customer-focused services in line with public sector and organisational objectives”. It sits in the Relationships group, which applies to all roles. Its five levels don’t correspond to grades, so check the level in the role description. Agencies have until 29 January 2027 to move to version 3, so some ads still quote older wording. Selected current indicators:
- Foundational: help customers understand available services, keep them informed of progress, and be respectful, courteous, empathetic and fair.
- Intermediate: respond quickly to customer needs, resolve complex customer issues, and cooperate across work areas to improve outcomes.
- Adept: use customer data, feedback and insights to improve service delivery.
- Advanced: make sure systems and processes collect customer feedback, and consider customers’ experience when designing business processes.
- Highly Advanced: set performance standards for service delivery across the organisation and monitor compliance.
NSW targeted questions and APS jobs
I work for NSW uses a customer service targeted question as its own worked example: “Give an example of a situation where you provided services that were customer focused.” It suggests setting the scene, describing the customer’s need, explaining your action and sharing the outcome, in plain language and within any word limit. Example 1 answers this question.
The APS Integrated Leadership System has no capability called customer service. The closest is Nurtures internal and external relationships, whose APS 4 indicators include managing client expectations, keeping clients informed on progress, and providing courteous, prompt and professional service.
Entry level and senior roles
At entry level, one interaction handled well is enough if it shows you understood the need, took ownership and kept the customer informed. Senior examples should be about a service: using feedback or data to change a process, or leading a team to meet a standard.
For difficult or distressed customers, the NSW Display resilience and courage capability expects you to remain calm and focused in challenging situations, so spend your words on what you did. Leave out anything that could identify the customer (common practice).
Criteria you’ll see
- Demonstrated commitment to providing high-quality customer service “Demonstrated” means an example, not a statement of values.
- Demonstrated ability to deal with difficult or distressed customers in a calm and professional manner Wants a tense interaction and what you did to settle it and solve the problem.
- Ability to deliver high-quality service to internal and external clients If your customers are mostly colleagues, use that.
- High level communication skills and a proven commitment to customer service Two parts, from a university’s list of examples. Answer both.
- Experience in service delivery and continuous improvement A senior wording. Show a change to a service, with a before-and-after result.
4 customer service selection criteria examples
Made-up applicants, employers and numbers, to show the shape of a strong response. Yours should use your own experience.
Give an example of a situation where you provided services that were customer focused
As a client service officer at the Tarran Valley housing office, I give customer-focused service by owning a problem until it is fixed, even when the answer sits with another team.
In August 2025 a tenant came to the counter in tears. Her rent had jumped from $186 to $412 a week because her income review still included her late husband’s pension, and she had received an arrears notice. She had already rung twice.
I took her to a private room and let her tell the whole story. Checking her file with her, I found the death certificate had been received but never linked to the review. Rather than send another referral, I phoned the review team leader, explained what I’d found and asked for the review to be redone that day, and my supervisor put the arrears notice on hold. I gave the tenant my direct number, told her what would happen and when, and rang her that afternoon and again when the new letter went out.
Her rent was corrected to $191 within 24 hours and the $678 in arrears was reversed. I raised the case at our team meeting, and the review checklist now includes a check for linked documents.
- It follows the order I work for NSW suggests: setting, need, action, outcome.
- The actions match NSW indicators, such as resolving complex issues, without quoting them.
- The checklist change protects other bereaved tenants, not just this one.
Commitment to delivering high-quality client service and improving service delivery
As a student services officer at Marrick University, I improve service by looking at why students contact us, not just how fast we answer.
Our team of six received around 2,300 enquiries a semester about special consideration, and in peak weeks email replies took up to nine working days. My manager asked me to reduce the load before Semester 1, 2026.
I tagged a sample of 400 enquiries by topic and found that 61 per cent asked one of three things: what evidence counts, whether a request had arrived, and when students would hear back. I drafted a plain-English evidence checklist, had the faculty assessment officers check it against policy, and tested it with eight students at the desk. I worked with the systems team to add an automatic receipt email with a reference number and an expected outcome date. I also wrote reply templates for the next ten most common questions and trained the team in two 30-minute sessions.
In Semester 1, 2026 enquiries fell to about 1,350, peak-week replies dropped to three working days, and satisfaction in our end-of-semester survey rose from 58 to 79 per cent.
- It starts from evidence about what students needed, not a hunch.
- The fix is checked with the policy owners and tested with students before rollout.
- Three results measure demand, speed and satisfaction.
Demonstrated experience delivering frontline customer service in a busy public-facing environment, including managing difficult customers
I have worked on the customer service counter at Bellingarra Regional Council for three years, where four of us usually serve about 90 residents a day.
The morning after a severe storm in November 2025, more than 60 people were waiting when we opened, and two colleagues were stuck behind closed roads. One man began shouting that council had ignored his calls about a tree on his roof.
I asked my colleague to take the phones and walked the queue, sorting people into vouchers only, reports, and urgent safety issues. Issuing green waste vouchers on the spot cleared about half the queue in 40 minutes. I spoke with the man privately, acknowledged that waiting with a damaged roof was frightening, and checked the system with him. His request had been logged but not escalated, so I rang our works coordinator in front of him, booked an arborist for that afternoon and wrote the time on his receipt. Every half hour I updated the queue on wait times.
We served 142 residents that day without a formal complaint, and the man later emailed the general manager to thank the team. My manager asked me to turn the triage into a storm procedure, which we used again in March.
- Triaging the queue shows judgement under pressure.
- The difficult customer is handled with specific actions, not “I remained calm”.
- The storm procedure shows the lesson outlasted the day.
Ability to lead a team to deliver high-quality, client-focused services and use client feedback to improve service delivery
As APS 6 team leader of a 12-person processing team for the Regional Assistance Grants program, I am responsible for the service applicants receive from enquiry to payment.
When I took over in early 2025, complaints had doubled in a year to about 30 a month, and most said applicants didn’t know where their claim was up to. Processing times met the service standard, so the problem was silence, not speed.
I read three months of complaints and mapped when applicants called: most rang around day 15, having heard nothing since lodging. I proposed to my director a status email at lodgement and at day 14, and a commitment that assessors would phone applicants when more information was needed rather than send a form letter. I won the team’s support for the calls by walking them through the complaint data, and built a short call guide. I also added a one-question survey to every decision letter, and each fortnight the team reviews the results and picks one thing to fix.
Within six months complaints fell to about eight a month and status calls dropped by 40 per cent, freeing about 15 assessor hours a week. Satisfaction rose from 3.1 to 4.2 out of 5, and two other teams have adopted the status emails.
- At this level the evidence is a system that serves every client, built on a cause found in data.
- The applicant brings the team along with evidence rather than instruction.
- The results cover clients and the team’s workload.
Mistakes to avoid
- Describing what good service means instead of a time you delivered it.
- Stopping at “I explained the policy” without showing what you did for the customer within it.
- Making the customer the villain. Describe their behaviour briefly and neutrally.
- Ending with “the customer was happy” instead of what changed.
- Using one counter interaction for a senior role that asks for service design or team standards.
Check or draft your own response
Paste your response to see which parts of the criterion it proves, or paste rough notes for a draft built only from your own facts. Free, no account.
Questions
Is client service different from customer service?
Usually only the word. The APS Integrated Leadership System talks about clients; version 3 of the NSW framework uses customer. Answer both the same way.
Can I use an example with an internal customer?
Yes. The NSW framework says customer service involves internal and external customers. If you serve managers, other teams or a Minister’s office, a strong internal example beats a weak public one.
I haven’t worked in customer service. What can I use?
Any time you worked out what someone needed and delivered it. I work for NSW encourages examples from casual or part-time jobs, volunteering, and study at school, TAFE or university.
What level of Commit to customer service does a NSW role need?
The role description sets it. The framework is cumulative, so you should be able to show the behaviours at every level up to and including the one the role needs.
Sources
- NSW Government (Office of the Public Service Commissioner): The NSW Public Sector Capability Framework, Version 3 (2026)
- NSW Government: Factsheet for the revised NSW Public Sector Capability Framework
- I work for NSW (NSW Government): Writing your application
- Australian Public Service Commission: Integrated Leadership System (ILS) APS 4 profile
- The Australian National University: Examples of selection criteria
- The University of Queensland Careers Service: Answering questions (structuring responses for applications and interviews)
General guidance. Always follow what the job ad or information pack asks for.