APS pitch examples, and how to write yours

An APS pitch is a one- or two-page statement of why you’re the right person for the job, built on a few strong examples. Below are three full pitches for APS 4, APS 5 and EL1 roles, with notes on why they work, and how to write yours to the word limit and the level.

Updated October 2026. Sources are listed at the end.

What an APS pitch is

A pitch is a short written statement, usually a page or two or a set number of words, telling an agency why it should choose you. The Australian Public Service Commission (APSC) says it can cover why you want to work for the agency, why the role interests you, what you can offer, and how your skills, knowledge, experience and qualifications apply to the job.

Long, detailed selection criteria are becoming less common. The APSC notes that while some agencies still use them, many now want only your CV and a one- or two-page document showing how your skills, abilities and experience fit the job. Others ask a few specific questions instead.

Pitch, criteria or statement of claims: what’s different

Your examples do the same work in every format. The difference is that a pitch has to hang together, so the panel sees one capable person in a page rather than a list of separate answers.

  • Addressing selection criteria: one heading per criterion, each answered on its own with an example.
  • A pitch: one document that reads as a single argument. You choose two or three examples and show, as you go, which duties and capabilities each one proves.
  • Statement of claims: the APSC uses the phrase for a pitch (“a short statement of your claims”), but some agencies use it for a criterion-by-criterion document. The information pack tells you which.
  • Targeted questions: a set of specific questions, each answered with its own example.

The format and word limit come from the information pack

Each agency sets its own format, and the job ad or information pack (some agencies call it a candidate information kit or job pack) says what to submit. The APSC’s guide gives one page, two pages and 1,000 words as examples of the limits you’ll meet, and its advice is to stick to the one you’re given. Draft in a document, check the count, then paste or upload.

Not every APS job asks for a pitch. The ATO says its most common process is a resume assessment, a virtual interview and a referee report, with a written response only where the job needs one. Services Australia may use text interviews, cognitive skills assessments or one-way video interviews depending on the role. If the pack is unclear, call the contact officer named in the ad, as the APSC suggests.

  • The exact prompt, and whether it wants one pitch or answers to separate questions
  • The word, page or character limit
  • The key duties, and any “who we’re looking for” or capabilities section
  • Whether the pitch is typed into the form or uploaded as a file

How to structure a one-page pitch

There is no official template. This structure fits most one- and two-page limits:

  • Opening (2–3 sentences): the role, what you do now, and the one or two strengths that make you a fit. If the prompt asks why you want the job, answer here in a sentence with something specific to the agency’s work.
  • Two or three examples (most of your words): one paragraph each, in STAR order. The situation in a sentence, your task, what you did, and what changed.
  • A link to the job in each example: a short label or clause naming the duty or capability it proves. Once per example is enough.
  • Close (1–2 sentences): what you’d bring to the role, or how your experience adds up to it. Don’t summarise the examples again.

Map your examples to the duties before you write

List the key duties from the role description down one side of a page and your strongest recent examples down the other, then mark which example proves which duty. Choose the two or three that cover the most duties between them and drop the rest. The APSC advises against repeating what’s already in your CV: the resume lists your jobs, and the pitch proves how you do them.

The ATO asks that written responses match the role description and the “who we’re looking for” points in its candidate information kit. The Department of Industry, Science and Resources says applications should be brief and aligned to the job description, and that you may be selected on your written application and referee reports alone. Both recommend the STAR model.

Write to the level: APS 4 to EL1

Agencies assess suitability for the classification as well as the role. The APSC’s Work Level Standards describe what changes as the level rises:

  • APS 4: tasks of moderate complexity under general direction, with decisions made within defined parameters. Show sound judgement on enquiries or cases, accurate work, and coaching newer staff.
  • APS 5: moderately complex to complex work under limited direction, with independent decisions in your area. Show research and analysis, advice to others, and work you organised yourself.
  • APS 6: complex work under limited direction with reasonable autonomy, interpreting policy and giving detailed advice on complex problems.
  • EL1: very complex or sensitive work under broad direction, in a leadership role, with high-level advice, key stakeholder relationships, and possibly management of one or more teams. Show judgement, influence, and results delivered through others.

Use the capability language, and prove it

Many APS role descriptions describe the capabilities wanted using the APSC’s Integrated Leadership System (ILS), which has five capability groups. At APS 5 they are supports strategic direction, achieves results, supports productive working relationships, displays personal drive and integrity, and communicates with influence. At EL1 the wording steps up: shapes strategic thinking, cultivates productive working relationships and exemplifies personal drive and integrity, with achieves results and communicates with influence unchanged.

Use the job’s own words where they’re true for you, in your opening and in the label for each example, then let the example carry the claim. “I communicate with influence” earns nothing on its own; “I drafted a data-sharing protocol that all eight jurisdictions signed” shows it. If the ad uses different capability wording, mirror that instead.

Criteria you’ll see

  • In no more than 500 words, tell us how your skills, knowledge and experience make you suitable for this role. An open prompt. The key duties in the role description are your hidden criteria, so cover the main ones.
  • In one page, tell us why you are interested in this role and what you would bring to it. Two questions in one. Give “why” a sentence or two with a specific reason, and spend the rest on evidence.
  • In no more than 1,000 words, outline your suitability with reference to the key duties. Two-page length: room for four or five examples. Order them by duty so the panel can find each one.
  • With reference to “Who we’re looking for”, tell us why you are suitable for this role. Name each capability as you prove it. One example can cover two if it genuinely shows both.
  • Undertake research and analysis to inform policy advice (key duty, APS 5–6) Show a piece of analysis you did, how you tested it, and what decision it informed.
  • Resolve complex enquiries and advise customers on their rights and obligations (key duty, APS 3–4) Pick one hard enquiry and walk through how you resolved it. Call volumes alone prove little.
  • Lead and develop a team to deliver program outcomes (key duty, EL1) Show how you set direction, built people’s capability and fixed a problem, not just that you had staff.
  • Build and maintain relationships with internal and external stakeholders Name who the stakeholders were, what was difficult, and what the relationship achieved.

3 selection criteria examples

Made-up applicants, employers and numbers, to show the shape of a strong response. Yours should use your own experience.

Example 1 APS 4 project officer applying for an APS 5 Policy Officer role in a (made-up) Department of Water and Regional Development

In no more than 500 words, tell us how your skills, knowledge and experience make you suitable for this role.

I am applying for the APS 5 Policy Officer role in the Water Markets Policy Section because it combines the three things I have done most in four years at the Murray Valley Floodplain Authority: turning data into advice, writing for senior readers, and working with people who don’t agree with each other. I am an APS 4 project officer and have acted at APS 5 for seven of the last twelve months. I hold a Bachelor of Environmental Science and a Graduate Certificate in Public Policy.

Research and analysis. In 2025 our executive asked whether a proposed change to flood warning thresholds would increase false alarms for landholders. No one had tested it, so I offered to. I gathered 18 years of river gauge and warning records from two agencies, cleaned and matched them, and ran the proposed thresholds against every flood event in that period. I then wrote a four-page paper setting out the method, the findings for each catchment and the limits of the data. Before drawing conclusions, I had our senior hydrologist check my method. The analysis showed the change would cut missed warnings but double false alarms in two catchments, so I recommended a staged trial there first. The executive adopted my recommendation, and the trial was designed using my dataset.

Briefing and writing. I draft about six briefs and ministerial responses a month for our CEO and the minister’s office. When an adviser told us our briefs were too long to read before Senate Estimates, I proposed a one-page format with the key message in the first two lines and detail in attachments. I trialled it on four briefs, asked the adviser for feedback, and adjusted the headings. It is now the authority’s standard format, and no brief has been sent back for rework since.

Stakeholder consultation. I coordinated consultation on a draft floodplain harvesting guideline with irrigators, two councils and three First Nations organisations. The first meetings stalled because irrigators felt the draft had been written without them. I suggested we pause, met each group separately to understand its concerns, and wrote a plain-English summary showing what each group had asked for and how the draft responded. I kept a register of every issue raised and reported back to each group on how it had been handled. Attendance at the second round rose from 14 to 41 people, and the final guideline was released with written support from both councils.

I understand the section is preparing advice on water market transparency. I would bring careful analysis, briefs a busy reader can act on, and the patience to keep consultation going when it gets hard. From my current role I also bring a working knowledge of water sharing plans and the legislation that governs them.

Why it works
  • The opening names three strengths, and the next three paragraphs prove them in the same order, so the panel can follow the pitch like a checklist.
  • Each example is APS 5 work: analysis the applicant designed and tested, advice written for senior readers, and a stakeholder problem solved without being told how.
  • A short label at the start of each paragraph maps it to a key duty without breaking the pitch into separate criteria.
  • The close links to the section’s current work in one line instead of repeating the examples.
Example 2 Senior customer service officer at a regional bank applying for an APS 4 Service Officer role in a (made-up) National Support Payments Agency

In no more than 400 words, tell us why you are interested in this role and how your skills and experience would help you perform the key duties.

I want to be a Service Officer at the National Support Payments Agency because I have spent five years helping people through money problems at a bank branch, and I want to do that work where it reaches people at the hardest points in their lives. I am a senior customer service officer at Coastline Mutual in Mackay, where I handle complex account enquiries and hardship requests and coach new staff.

Resolving complex enquiries. Last year a customer came in after her husband died, unable to use their joint accounts and with direct debits bouncing. She had already been given three different numbers to call. I took ownership of her case: I worked out exactly which documents we needed, accepted certified copies she already had, and contacted our deceased estates team myself to speed up the account change. I paused the debits under our hardship policy and wrote down each next step for her. Her accounts were sorted in eight days instead of the usual three to four weeks, and she later wrote to our branch manager to thank the team.

Applying rules accurately. Hardship applications must meet set criteria, and mistakes cost the customer and the bank. I check every application against our policy checklist before submitting it, and I explain to customers what they need to provide and why. When a policy change in 2025 altered the evidence we accept, I wrote a one-page summary for the branch and walked the team through it at our morning meeting. In our last two quarterly audits, none of my 60 sampled applications needed correcting.

Supporting the team. When our branch took on four new staff in 2025, I volunteered to buddy two of them. I sat in on their first calls, shared the notes I keep on tricky enquiries, and met each of them weekly for a month. Both were handling hardship enquiries on their own within six weeks, two weeks sooner than usual.

I would bring calm, accurate service and the habit of following each case through to the end. I am ready to learn your legislation and systems, and to help customers understand their rights and obligations. I am also used to difficult conversations about money, which I know will be part of this role.

Why it works
  • It answers both parts of the prompt: a real reason for wanting the job, then evidence for the duties.
  • Private sector experience maps cleanly onto the role because each paragraph is labelled with the APS 4 duty it proves.
  • The examples sit at the level: sound judgement within set rules, accurate work, and coaching newer staff.
  • The results are concrete (eight days, no audit corrections, six weeks) without overstating the applicant’s part.
Example 3 APS 6 program manager, acting at EL1, applying for an Assistant Director, Program Delivery role in a (made-up) National Digital Inclusion Office

In a pitch of no more than one page (650 words), outline your suitability for this role with reference to the key duties and the EL1 capabilities in the candidate pack.

I am applying for the Assistant Director, Program Delivery role because for the past three years I have done the work it describes: leading a team that delivers a national grants program, managing its risks and budget, and giving senior executives advice they can act on. I am an APS 6 Program Manager at the Department of Community Infrastructure and have acted as Assistant Director of the Community Halls Program for 11 of the last 18 months, leading a team of seven and a $46 million budget.

Achieving results through the team. When I began acting, the program was four months behind on assessing its second funding round, with 380 applications waiting and staff working weekends. Rather than asking the team to work harder, I mapped the assessment process with them and found that a third of assessors’ time went on chasing missing documents. I introduced an eligibility check at lodgement, split the work into a straightforward stream and a complex stream, and gave each of my two APS 6s ownership of a stream with weekly targets they set themselves. I tracked progress on a single page that I shared with the team and our branch head each Friday. We cleared the backlog in ten weeks, finished assessment a month before the ministerial deadline, and ended weekend work.

Engaging with risk and giving frank advice. In the same round, our analysis showed that 40 per cent of recommended projects were in three capital cities, because many regional councils lacked the staff to apply. I briefed our First Assistant Secretary on the risk to the program’s objectives, with three options and a recommendation: a targeted regional round with application support. It was not the easy option, because it added six weeks to the timetable. The recommendation was agreed, and applications from councils with fewer than 20,000 residents rose from 22 to 71. I then worked with our communications team on how the change would be explained to first-round applicants.

Cultivating relationships across governments. Delivery depended on state and territory agencies sharing site assessment data, and two had stopped responding after a dispute over how the data would be used. I met their leads in person, listened to their privacy concerns, and worked with our legal team on a data-sharing protocol that limited use to assessment, keeping both agencies updated fortnightly while it was drafted. I took it through the cross-jurisdictional working group where I represent the department. All eight jurisdictions signed it, and assessment times for projects needing state data fell from nine weeks to three.

Developing people. I hold monthly one-on-ones with each team member about their development, not only their workload. When an APS 5 officer was struggling with briefing, I had her co-write two ministerial briefs with me, then lead the next with my review. She now drafts our quarterly ministerial updates. I also started a fortnightly session where team members bring a difficult application to the group and agree how to handle it, which has made our assessment decisions more consistent. Two of my team have since won APS 6 roles, and departures fell from four in the year before I started acting to one.

I would bring to the Office a record of delivering on time through others, advice that names the risk and recommends a way through, and working relationships across jurisdictions built on trust. With the Office about to design its next national grants round, I would welcome the chance to apply what I have learnt.

Why it works
  • Every example shows results delivered through others or through influence, the step from APS 6 to EL1 the Work Level Standards describe.
  • The paragraph labels echo the EL1 ILS wording (achieves results, cultivates productive working relationships) without listing capabilities as bare claims.
  • The risk example shows impartial, forthright advice and an unpopular recommendation, which the EL1 ILS profile lists under personal drive and integrity.
  • Acting time is stated plainly up front, so the panel knows the examples come from work at the level.

Mistakes to avoid

  • Writing a career summary. The panel has your resume; walking through each job in order proves nothing new.
  • Going over the limit, or padding to reach it. Edit to the limit and stop once the evidence is in.
  • Listing capabilities as claims (“I am a strategic thinker with strong stakeholder skills”) with no example behind them.
  • Covering every duty thinly. Two or three well-chosen examples that between them cover the key duties beat a sentence on each.
  • Examples from below the level. An EL1 pitch built on tasks with no leadership or judgement in them reads like an APS 5 pitch.
  • Spending the opening on why you admire the public service. One specific line on why this role or agency is enough.
  • Writing “we” throughout, so the panel can’t tell what you did.
  • Sending the same pitch to every job. Duties and capability wording differ between roles, and your examples and labels should too.
  • Pasting AI-written text you haven’t checked. Services Australia warns that AI can make an application sound too polished or generic, and that content it generates may not match your experience.

Check or draft your own response

Paste your response to see which parts of the criterion it proves, or paste rough notes for a draft built only from your own facts. Free, no account.

Free, no account. Nothing you paste is stored.

Questions

How long should an APS pitch be?

As long as the job ad or information pack says, and no longer. Limits vary by agency and job; the APSC’s guide gives one page, two pages and 1,000 words as examples. If no limit is stated, ask the contact officer before you write.

How many examples should a one-page pitch include?

Two or three works well. The APSC suggests using only one or two of your strongest examples per selection criterion; in a one-page pitch, two or three short examples let you cover the main duties without going thin. A two-page pitch has room for four or five.

Do I have to use STAR in a pitch?

It isn’t required, but the APSC, the ATO and the Department of Industry, Science and Resources all point applicants to it, and it keeps each example specific. Keep the situation short and spend most of your words on what you did.

Should a pitch have headings?

There’s no rule. A short label at the start of each example paragraph, as in the examples above, helps the panel see which duty each one proves, and it still works if you’re typing into a form that strips formatting.

Can I use experience from outside the public service?

Yes. The APSC says examples can come from work, study or community roles. Say which duty each example proves, as the APS 4 example above does with banking experience.

Can I use AI to help write my pitch?

Check the agency’s policy. Services Australia, for example, accepts AI as a supplement but expects everything to reflect your own experience, asks you to say how you used it when asked, and warns that false statements may disqualify you. Whatever you use, the examples and numbers must be yours.

Start from the free templateA Word document with each criterion as a heading and prompts for the claim, situation, action and result. More examples and the format each state uses are in selection criteria examples.
Download the template (Word)

Sources

General guidance. Always follow what the job ad or information pack asks for.